Privacy Policy

Privacy

When you use Dresden.Gold services, you trust us with your information. Therefore, your privacy is critically important to us.

Therefore,
We don’t ask you for personal information unless we truly need it.
We don’t share your personal information with anyone except to comply with the law or protect our rights.
We don’t store personal information on our servers unless required for the ongoing operation of one of our services.

This privacy policy is meant to help you understand what data we do collect, why we collect it, and what we do with it. We hope you will take the time to read it carefully.
By using our website or by otherwise giving us your personal information you are accepting the practices described in this privacy policy. If you do not agree to this privacy policy, please do not use our websites or give us any of your personal information.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you provide during the order and payment process, as well as any other data provided.

Dresden.Gold has gone to great lengths to ensure your information is securely obtained, however, we would like to point out that data transmission via internet (e.g. communication using email) may show gaps in security. Providing extensive security against unauthorised access to your data of third parties is not possible.

Processing of personally identifying information

Generally, providing personally identifying information is voluntary and not necessary when using Dresden.Gold’s websites.

However , like most website operators, Dresden.Gold collects information in the form of logs files for statistical purposes that is non-personally identifying and that web browsers and servers typically make available, such as:

the date and time of each visitor request
referring site
the browser type and operating system
which pages have been viewed on our website and for how long

Log files are used internally only and are not associated with any particular user. The purpose of collecting this information is to better understand how Dresden.Gold’s visitors use its website, so we can constantly improve and customize the online services we provide you.

Also, Internet Protocol (IP) addresses are collected as potentially personally identifying information. Dresden.Gold only discloses IP addresses under the same circumstances it uses and discloses personal identifying information as described below.

Gathering of personal information

We strive to limit the amount of personal information we collect, store, and use to that which is reasonably necessary to provide you the relevant services.

Certain visitors to Dresden.Gold’s websites choose to interact with Dresden.Gold in ways that require gathering personally identifying information.
This is the case when placing a binding order, setting up an account or contacting us either by telephone or in writing (email, fax, by post).

We generally store your personal information for as long as your account is active with us or as long as needed to provide you the relevant services. We may store your personal information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.

Disclosure of personal information

We may share your personal information with third parties if this is necessary for fulfilment of a contract. This applies for example to delivery service providers or banks charged with the settlement of payments.

We may also disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Dresden.Gold, its customers, or the public.

We will not disclose your information for any other reason, unless you specifically consented to us doing so. We will never share your personal information with any third party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this.

Cookies

Our website uses so called cookies. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

We use cookies to gain a better understanding how visitors use this website. Cookies help us tailor Dresden.Gold websites to your personal needs and to improve their user-friendliness. To enable this some cookies are applied when you enter our sites.

We keep all the information collected from cookies in a non–personally identifiable format. Our cookies located on your computer do not retain your name or your IP address.

Most cookies we use are so called session cookies. They are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

Other cookies will remain on your device until deleted. These are cookies which are set up to improve the functionality of the website. For example, cookies that remember the content you previously viewed on this website or the email address and password you provided when registering during an earlier visit to this website. Cookies may also remember items you have previously placed in your shopping cart while visiting a Dresden.Gold website. Using functional cookies, therefore, may allow us to serve you content tailored to your interests and save you the time of having to re-register or re-enter information when you re-visit this website or try to access certain member-only sections.

By using a Dresden.Gold site, you are consenting to our use of cookies. If you do not agree to our use of cookies, you should set your browser settings accordingly or not use the Dresden.Gold site.

Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of this website if you do so. See your browser 'help' button for how you can do this. You do not need to have cookies on to use or navigate through many parts of this websites. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences.
If you disable cookies that we use, this may impact your user experience while on the Dresden.Gold site.

Privacy policy for Google Analytics

These websites use features of Google Analytics, a service provided by Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google").

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve it.
The tool uses so-called first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.
Cookies are text files that contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.

Information generated by this Cookie is generally sent to a server of Google in the USA and stored by Google. We have activated the IP anonymization feature on this website which means your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors.
Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of this website if you do so. See your browser 'help' button for how you can do this. If you disable cookies that we use, this may impact your user experience while on the Dresden.Gold site.

You can also opt out of Google Analytics without affecting how you visit our site by following the link and downloading and installing the browser plug-in made available: https://tools.google.com/dlpage/gaoptout?hl=en.

The terms for using Google Analytics are available here: https://www.google.com/intl/en/policies/terms/.

Click here to disable Google Analytics

Privacy policy for Google Adwords

These websites use features of Google Adwords, an online advertising program provided by Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google").

Purpose of Google Adwords is advertising our website on third party websites and the search engine Google.
As part of Google Adwords, we use so-called conversion tracking.
When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are text files that contain information that is transferred to your computer’s hard drive. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on a certain ad and were redirected to a conversion tracking tag page.
Information generated by this cookie is generally sent to a server of Google in the USA and stored by Google. It might be disclosed to third parties by Google.

Each Google Adwords advertiser is assigned a different cookie. Thus, cookies cannot be tracked using the website of an Adwords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Adwords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users.

If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of this website if you do so. See your browser 'help' button for how you can do this. If you disable cookies that we use, this may impact your user experience while on the Dresden.Gold site.

For more information on Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://policies.google.com/privacy?gl=en&hl=en-GB.

Electronic communication

If you contact us via e-mail, we will store the data contained in the e-mail including your contact information for dealing with your request and any follow-up questions.

As soon as the purpose for its storage no longer pertains or the mandatory data retention period expires, we will delete the data you provided. And we will not share this information with any third parties without your consent, unless we are required to do so by law.

As we take care of the information you provide, we would like to make you aware that we do not wish any third parties to use our contact information provided in our legal disclosure to send any kind of advertisement and information leaflets we did not specifically request.
In the case of contrary actions, we reserve the right to take legal steps.

User accounts

If you create an account with us, certain personal information will be required. Besides the personal information that are entered into the form, date and time of the registration will be collected as well.

By creating a user account, you gain access to special services and content that are only available for registered users.
You may edit or review the information provided at any time. To do so, log in to the relevant edit account section.

Information gathered will only be stored to provide the best and efficient customer service possible and will under no circumstances be made available to third parties.
Therefore, it is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Personally identifying information will be deleted if you delete your account or revoke the permission to store the data in writing.

Price alerts

Our website offers the possibility to set price alerts for our products. You may sign up providing only your e-mail address. We will store this information for sending you the price alerts requested, but we will not share this information with any third parties without your consent.

If you do not wish to receive any further price alerts, please e-mail info@dresden.gold or, alternatively, when we send you an e-mail, it will contain a provision for you to opt out of receiving any further information from us.

Newsletter

In case you specifically signed up for our newsletter, we will use the e-mail address provided to let you know about all the exciting things going on at Dresden.Gold.

In order for you to sign up for our newsletter we require you to undergo a double opt-in process. This means that once you signed up for our newsletter you will be required to confirm your service request by clicking a confirmation link sent to the e-mail address provided. This way we make sure that you really want to receive our newsletter and that your e-mail address was not misused.

We will collect and store data regarding the sign up in order to be able to legally prove that a newsletter request was sent by you. Data included is the date and time of sign up and confirmation as well as your IP-address.
All personal information provided when signing up for our newsletter will only be used for delivery of information you have requested from this web site and will not be disclosed to any third party unless you have consented to such disclosure or where we are required to do so by law.
We will send you details of services and offers that we think may be of interest to you. If you do not wish to receive such information, please e-mail info@dresden.gold or, alternatively, when we send you an e-mail, it will contain a provision for you to opt out of receiving any further information from us.

Storing and deleting personal information

We collect and store personal information only as long as necessary to provide you the relevant services. We may store your personal information for a longer period of time to comply with legal or regulatory obligations, esp. § 257 I HGB and § 147 AO, resolve disputes, enforce our agreements, or for records management purposes.
Otherwise all personal information will be deleted unless it is needed for further contractual fulfilments.

Right to information, correction, deletion, and blocking

At any time, you may request information free of charge either by email, fax, or post about the personally identifying data stored by Dresden.Gold as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted.
You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

You may also request the data which we process based on your consent or in fulfilment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the regulatory authorities. The regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered.
A list of data protection officers and their contact details can be found here: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Revocation of your consent

Many data processing operations are only possible with your express consent.
You may revoke your consent at any time with future effect. An informal e-mail sent to info@dresden.gold making this request is sufficient.
The data processed before we received your request is not affected by this revocation.

Data protection contact

Should you have any further questions regarding the collection, processing, and use of your personal data, regarding information, correction, blocking, or deletion of data as well as the cancellation of consent given, please contact:

 

Dresden.Gold GmbH
An der Frauenkirche 20, D-01067 Dresden

Telefon	0351 - 43 83 89 23
Fax	0351 - 43 83 89 29
eMail	info@dresden.gold
Website	www.dresden.gold